How SEO Relates to Marketing: A Guide for Business Owners

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Search engine optimization (SEO) is often seen as a technical aspect of website management, but its relationship with marketing is undeniable and crucial for business owners. At its core, SEO is one of the most powerful tools within a marketer’s arsenal, driving traffic, increasing brand visibility, and ultimately contributing to a business’s bottom line. In … Read more

How DIY Website Builders Create SEO Problems for Businesses

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Search engine optimization (SEO) is a critical component of a successful website. It’s what makes your site discoverable by search engines and, ultimately, by potential customers. While technical SEO elements like page speed, mobile responsiveness, and backlinks are important, the content of a web page—and how it’s presented—plays a significant role in determining how well … Read more

How We Got Here: The History of Search Engine Optimization

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Search Engine Optimization (SEO) is one of the most important aspects of digital marketing today. Businesses invest heavily in SEO to ensure that their websites rank high in search engine results, driving traffic and increasing visibility. But SEO wasn’t always the sophisticated, data-driven field it is today. Its history is a wild ride, filled with … Read more

How Your Website’s Speed Can Help or Hurt Your Business

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Did you know that your website’s speed plays a crucial role in determining the success of your online presence? Page speed not only affects user experience but also directly impacts your website’s search engine optimization (SEO) performance. In fact, Google has made it clear that page speed is a key ranking factor for both desktop … Read more